AXIMOO STUDIOS — BRAND COLORS ("Mực & Ngà" · classic × modern, locked 2026-07-21) ================================================================================ CORE PALETTE ------------ Ivory #F4EFE6 rgb(244, 239, 230) — primary background, "paper" Ink #1E1B16 rgb(30, 27, 22) — type, the near star (light bg) Deep Ink #141210 rgb(20, 18, 16) — darkest facet / mono mark Gilt #C9A227 rgb(201, 162, 39) — the lit wish; small highlights only Champagne #F2DC9B rgb(242, 220, 155) — far star on dark grounds Noir #0E0D0B rgb(14, 13, 11) — night sections, dark tiles SUPPORTING ---------- Ivory 2 #F8F5EE — cards / raised panels Ivory 3 #E9E2D2 — deep panels Gilt 2 #E4C05A — brighter gilt facets on noir Emerald #1C4436 — seasonal/event accent, use sparingly USAGE ----- - Background defaults to Ivory. The brand is bright, calm, and classical. - Ink carries all type on ivory; never pure #000. - Gilt is the "lit wish": the far star, links, one accent word — never large fills. - Night sections use Noir with ivory text; stars go gold (mark-dark version). - In illustrated skies (hero art, social card) both stars may go gold; on flat backgrounds follow the logo files: near star dark, far star lit. - Hairline rules (1px, ink at ~15–22%) are the main ornament. One paper-grain overlay sits over every page — the hand-made cue. - No coral, no smooth gradients inside a facet, no lavender/sage. THE MARK -------- Two four-pointed faceted stars: a large NEAR star (ink facets on light / gold facets on dark) and a small FAR star (gilt / champagne) set apart to read depth — "small enough for the whole sky to bend down and hold you." Files: aximoo-mark.svg (light bg) · aximoo-mark-dark.svg (noir bg) · aximoo-star-single.svg (24–32px) · aximoo-star-solid.svg (≤20px favicon). TYPE ---- Display : Fraunces — axes pinned opsz 144 / SOFT 0 / WONK 0, weights 340–600 (display copy 340–560; wordmark/brand 600, H3 580). Body/UI : Hanken Grotesk — body 17px/1.65; true small-caps for labels. Italic : Fraunces Italic, reserved for the "wish" register (one accent word, quotes, sign-offs) — never full paragraphs, never UI.